Does anyone ever actually pay that for them, tho? I've got the QC Ultras; looks like they cost me 331 euro _with VAT_. Apple's RRP is usually the actual sale price, but IME the RRP for Bose stuff at least is generally pure fantasy, with actual prices being significantly lower.

EDIT: Currently they seem to be 350EUR inc VAT on Irish Amazon; Amazon is making it difficult for me to see the US price and I'm not interested enough to fight with it, but I'm guessing that there's a similar level of discount.