A lot of them are only "Marvel Movies" in their final act, which still leaves a lot of room for fun genre-surfing and -bending, before they have to get back to the business of, "This is part of a franchise." But even on that note, I don't think they get enough credit. Phases 1-3, Marvel et al. managed to wrangle a dozen films of varying genres, working through the stories of just as many main characters, into a single series with a coherent, overarching narrative. It was the biggest spectacle ever created in the Spectacle Industry, yet with a handful of examples of genuine cinematic sublimity (if not entire films, at least a few scenes), to boot.

And people would rather hate than just ride the wave.