In the world there have always been people who prefer to fit in and those who prefer to explore boundaries. All the people who love fitting in will continue to adopt whatever mainstream thing is happening and will continue to look and sound generic and boring.

Those who prefer exploring boundaries immediately go in the other direction and find clever and creative ways to stand out and have a unique voice. The more generic everyone else is, the more these people are driven to go the other way.

As a result, as before, the easy, generic things will be cheap and disposable and the thoughtful and creative will be valuable. If you want to be valuable you have to be thoughtful and creative, not cheap and generic.