I'm pretty sure people would read more and click on more ads if they didn't have to endure waiting for 49 MB of crap and then navigating a pop-up obstacle course for each article.
I'm pretty sure people would read more and click on more ads if they didn't have to endure waiting for 49 MB of crap and then navigating a pop-up obstacle course for each article.
100,000 people clicking at $0.01 CPM is way worse for them than 10,000 people clicking at $2 CPM.