The greed is the same for all players and industries. I don't see why hollywood's situation is different. They just failed to adapt to new conditions.

I agree that the good stuff is just a result of shotgunning, for every great movie, there are 100 that are forgettable. But we have the habit of concentrating power in one place, so I have no clue how it could be otherwise. Sure youtube is an alternative with myriad of independent creators, but it produced totally different outcomes.