When most people are running databases on AWS RDS, or on ridiculous EBS drives with insanely low throughput and latency, it makes sense to me.
There are very few applications that benefit from such low latency, and if one has to go off the standard path of easy, but slow and expensive and automatically backup up, people will pick the ease.
Having the best technology performance is not enough to have product market fit. The execution required from the side of executives at Intel is far far beyond their capability. They developed a platform and wanted others to do the work of building all the applications. Without that starting killer app, there's not enough adoption to build an ecosystem.
> There are very few applications that benefit from such low latency
Basically any RDBMS? MySQL and Postgres both benefit from high performance storage, but too many customers have moved into the cloud where you can’t get NVMe-like performance for durable storage for anything remotely close to a worthwhile price.
I'm saying that there are very few downstream applications that use databases that benefit from reducing latency beyond the slow performance of the cloud. Running your database on VMs or baremetal gives better performance, but almost no applications built on databases bother to do it.