The missing middle from 20 years back is rentals. That was $5-10 a pop, people rented almost weekly. The option is there digitally now but its not in the public conscience for the same reason as cinema, people can just wait for the streaming option as the turnover is so short. (And granted, more people went to the cinema back then)

Meanwhile consumers are whining about the increases in streaming cost and diffusion, and low quality content. It had to happen, the math wasn't working out. In the social media bubbles users argue they will "just pirate again", over and over as though those who would care to don't already do so. Its toothless. Average people are not going to pay for a VPN and navigate things they don't understand just to pirate. They will eat the cost, whether it be streaming or renting