Maybe I’m in the minority here, but while directories and similar channels are useful, I felt like I was just shooting darts in the dark without understanding sales and marketing from first principles and hoping something would stick.

I had three side projects and kept struggling to get any real traction or traffic without becoming spammy across the internet. So I decided to approach it the same way I approach learning anything new: through books, courses, and solid foundational material.

HN had a few excellent suggestions. One of them was Founding Sales. Another, which I came across through a friend’s recommendation, was Alex Hormozi’s series. He seems to have something of a cult following, which made me a bit skeptical at first, so I decided to just read the first 100 pages before forming an opinion.

I ended up finding it genuinely useful, especially for understanding the psychology and mindset needed to sell something. I now highly recommend his book $100M Leads to technical friends who are trying to figure out how to sell what they’ve built.

I’m still learning, if you’ve any good recommendations, please drop them below