Yes, I didn't mean to imply non-technical people need to suck it up and get comfortable with Unix man pages, say. I don't think that's possible on a large scale. But what might be possible is people learning to understand the invisible servitude they live under, and their lack of power over their own digital lives, and to start caring. That is a social and educational problem. If that happened, I believe the UX problems with self-owned software would mostly take care of themselves (and in many instances that is already the case, or nearly so).