As long as you have plenty of competing middle men, like we do for eg social networks in the real world, it seems all fine.

Remember: Facebook is for grandparents, not where the cool kids hang out.

Where do the cool kids hang out?

In a cool club on the other side of town, where the real cool kids go to sit around and talk bad about the other kids.

Yeah, it's a real cool club and you're not part of it.

That's ok, I dont really like clubs. Too many people

A while ago it was Instagram or perhaps tiktok?

However, take the fact that I have heard of these places as strong evidence that they are no longer cool.