> Reality is that we need some way to encode the rules of the world in a more definitive way

I mean, sure. But do world models the way LeCun proposes them solves this? I don't think so. JEPAs are just an unsupervised machine learning model at the end of the day; they might end up being better that just autoregressive pretraining on text+images+video, but they are not magic. For example, if you train a JEPA model on data of orbital mechanics, will it learn actually sensible algorithms to predict the planets' motions or will it just learn a mix of heuristic?