Russia has very effective media in using the firehose of falsehood (Trump and his media groups follow the same pattern). You fill the field with so many lies that Bullshit Asymmetry makes it near impossible to figure out the truth.
The entire point is making everyone so tired all the time and feel like they can't make any progress. Then the government as less work of finding the few places where people congregate and stop them from meeting there.
Yes, my point is "censorship and bots do work" does not equal "people don't care". People online often imagine themselves to be pretty informed about some other country, especially if they communicate with people from that country. This is delusional, I can't claim I know much about "average reality of living in Brazil" even though I communicate with people from there, follow some media, have traveled across it on a motorcycle, and was a guest to some friends there. This is even less true for current Russia.