I agree with you - but the tools they gave out for free still stand no?

They stand out as great examples of commoditising your complement.

When your business is pushing ads to people while they watch cat videos, then video processing software is your complement, and you want it to be as cheap as possible.

[0] https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/

Just like the farm tools the serfs used were free too