I mean, it's nowhere close to human intelligence, and it's still not a sentient being, so it cannot be "forced" to do anything, even if we take it at face value.

As for being creepy, the things humans do to other actual sentient beings are exponentially more horrifying and creepy than making them play computer games. If the monkeys that Volkswagen tortured with their exhaust gases were made to play Doom, that would be a much better world. And they are much, much closer to human-level intelligence than this chip.

Ethically speaking, it got "questionable" way long ago; this is not a valid concern for this project imo.