We are building an agentic ad tech system optimized for real time and scale. The process of making an ad, from ideation to distribution, is traditionally exceptionally labor intensive. We are making it possible to target, design, and distribute ads at scale and in real time.
Personalized ads enable personalized lying by advertisers. Politicians in the 2016 election would target voters for party with enraging content while the other got shadow posts that lied to them about their candidate in a way that would not be seen, to discourage them from voting (Source: Careless People book).