We're building a new CRM from the ground up. We've helped a handful of companies and non-profits set up CRMs and it's amazing how bad existing CRMs are. It's like they don't understand what common day to day tasks need to be made as easy as possible.

We're also trying to use AI more thoughtfully than just bolting on a chatbot. We're planning to consider each workflow our customers need and how AI might help speed them up - even letting them build custom AI workflows. I think most businesses (especially smaller businesses) don't want to work at the level of Claude Code, Codex, etc. They want to work on higher level problems - build this dashboard, connect these data sources, invoice this customer, etc.

Aside from that, we've noticed that the basics really matter, so we're trying to nail that first.

We're definitely a bit delusional, we're just 3 people, we're doing it without funding and the competition is stiff, but we really believe in the product. Additionally, I think a lot of CRMs go south by taking on too much VC that naturally pushes them to prioritize ROI instead of continually improving the product.