The article says this has been running since 1963 though. The program would’ve been running through the post-war period of economic growth, as well as during the lost decades.
It also mentions that it was done to drive sales.
The article says this has been running since 1963 though. The program would’ve been running through the post-war period of economic growth, as well as during the lost decades.
It also mentions that it was done to drive sales.
https://www.eater.com/dining-out/916976/yakult-lady-japan-yo... goes into more detail. (I recommend reading the entire article, it's excellent and covers a lot.)
Yakult ladies aren’t classified as full-time employees, but kojin jigyo usha (roughly “sole proprietors”), essentially making them owners of bicycle-sized franchises. They purchase product from Yakult and make a profit based on what they can sell. Yakult says the average earnings of a Yakult lady are roughly $682 USD a month, compared to an average of $1,774 per month for Japanese women broadly. In Yahoo Answers forums, Yakult ladies claim wildly different profits: Some say they work only three hours a day and make more than the company average. Others claim to work far more, selling roughly $2,700 worth of product in a month to take home about $600, roughly a 22 percent cut.
...
As I left the Yakult center, my baby clamoring for her nap, I felt oddly disillusioned — not by the women themselves, or even the no-nonsense manager, but by the corporate trappings of their work. Before I looked into it, I had swallowed the lighthearted, easy glow of Yakult’s promotional videos, which recalled my own experience when I was a kid. I would like to believe selling probiotic milk drinks is just an aside to Yakult ladies’ main mission of maternal care in the community. In the fluorescent lighting of the Yakult center, I saw their labor.
Thank you for sharing that literary and well-observed piece of writing. It is evocative and contemplative, a timely counterpart to TFA, and it is indeed excellent. I’d second your suggestion to others.