> See I had forgotten the one golden rule of capitalism. To thrive in capitalism one must be amoral. Now you can be wildly sickeningly successful with morals but you cannot reach that absolute zenith of shareholder value. Either you accept a lower share price and don’t commit atrocities or you become evil. There is no third option.

A platinum rule might be that everything has a lifecycle.

Trading the morals for gold might drag out the demise by buying some time, but the real point is to preserve the morals and re-invent the tech, or take the money and run and let, e.g., an Elon Musk assume the Slim Pickins position and ride the tech to its detonation.