> Almost no one is shopping multiple supermarkets, buying cheaper alternatives, buying in-season veggies and fruit when it’s cheap, waiting for sales to stock up, buying in bulk and freezing, using coupons, meal planning based on the latest supermarket Sunday circular, etc. only a tiny minority of people have been doing so.
I don‘t know where this observation comes from, but here in Austria a majority of people in lower income sectors than IT do all of this?
> I don‘t know where this observation comes from, but here in Austria a majority of people in lower income sectors than IT do all of this?
The observation comes from myself, from a medium to low income background. Think mechanics, janitors, construction laborers, etc. family background. Along with most of my peers and extended family members.
The "old" generation - e.g. my grandparents did all those things. Their kids (for the most parts, exceptions do exist) and my generation (and my kids) do basically none of them. They go to whatever supermarket they go to every week or two, stock up on whatever they usually buy, and that's it. Zero consideration for anything else. It is very surprising to me.