Economists have a term for these kinds of things where the demand rises as prices rise: Veblen goods
https://en.wikipedia.org/wiki/Veblen_good
Buying unnecessary expensive stuff is one thing. But it's hard to understand why anybody would want to display that total loyalty to a brand signal.
Harley Davidson, anyone?
"There is only sex. Everything is sex" - Robert California
It taps into a very primordial "I'm better than you" urge some people need.
Buying unnecessary expensive stuff is one thing. But it's hard to understand why anybody would want to display that total loyalty to a brand signal.
Harley Davidson, anyone?
"There is only sex. Everything is sex" - Robert California
It taps into a very primordial "I'm better than you" urge some people need.