It definitely feels that way. Microsoft has made it clear they don't care about the consumer market anymore. Xbox is dying or already dead, they've done nothing with the game studios they acquired, Windows laptop OEMs still ship plastic 1080p crap targeted at general office workers.
They'll continue to sell it, because it's effectively free surveillance for them, but they certainly aren't focusing on the consumer market as a target demographic.
And with less and less windows-specific apps now a days, there's very little reason for the average user to buy a Windows laptop, especially over this new macbook.
Indeed they haven't, Microsoft is only one of the biggest publishers in the world, and regardless of XBox the console, Microsoft Games Studios is doing great.
Probably too late now but maybe they should have spun XBox and the game studios into a separate company.