Why do you think you have a 5 day work week? Because collective action fought for it. Same goes for the Civil Rights movement in the US and strong union protections for the Boomers that helped them build out a healthy middle class (that they're in the process of squeezing dry after pulling up the ladder, because Millennials and Gen Z won't do collective action to enact change, but that's a separate discussion).

Saying you don't see an individual motive here to do anything just says that you don't see how interconnected everyone is in modern society.