Less than 5% of the population knew what it meant to install an app when the iPhone launched. I believe Steve Ballmer ridiculed the idea when asked about it.

A great many amount of people use Android to this day because of its more open nature, and that's despite Google's involvement. If Motorola could go back to its native roots, shake the idea of Chinese influence, and do open source proper, I bet there's a lot more than 5% of the market ready for it.