I think they (and even Apple) are going to get a walloping from mostly ceding the education market to chromebooks. Kids are growing up using them.
I think they (and even Apple) are going to get a walloping from mostly ceding the education market to chromebooks. Kids are growing up using them.
It's interesting to me as well as an ex-microsofter who worked on surface devices. Leadership (at least below the VP level) knew they were getting killed by Chromebooks and tried a few times to get a low cost device (Surface Go 1/2 for example) that ran a slimmed down version of windows (Windows S?). It tries to be more like chrome OS (hard to mess up, easy to flatten and restore a fresh OS on) but kind of just throws away the things you would pick windows for in the first place (legacy app compatibility) to be not bad at the thing Chromebooks are good at.
That said, I don't believe the Chromebook lock-in. It's just chrome and the web, which you can get on literally almost every laptop/pc sold today. Should Microsoft be concerned that you don't need windows as more and more things move onto the web? Absolutely. They should be doubling down hard on the gaming ecosystem (which atm still requires windows for certain games) as their hold is eroding week by week.
There's a growing set of ARM windows laptops that might bite into the Chromebook market. The surface laptop 7 is pretty nice and comes in both large(ish) 15 inch and small 13.8 inch form factors.
I think Windows was a pretty good desktop environment circa. Windows 7. Hardware compatability and just working are huge. If they can get an independent M4 competitor from AMD etc. you would have a compelling reason to switch from Mac (for Joe Average user).
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