What are you talking about? Air literally always meant thin and light. Now they're treating it a premium product between normal and pro instead (see iPhone Air too)
Yeah they should never have tried to copy "Air" from MacBooks, precisely where it meant thinnest/lightest, to the iPad/iPhone line where the products are already thin and light. That has always seemed like a bizarre branding move to me.
If they need a mid-tier brand between entry-level and Pro, just call it Plus. The iPad Plus would make a lot more sense.
I know it's semantics, but Apple has never actually marketed their Air products as lighter than their Pro counterparts. The 11" variant is ~460g.
Are we meant to associate it with "hot air" marketing or what else?
What are you talking about? Air literally always meant thin and light. Now they're treating it a premium product between normal and pro instead (see iPhone Air too)
Yeah they should never have tried to copy "Air" from MacBooks, precisely where it meant thinnest/lightest, to the iPad/iPhone line where the products are already thin and light. That has always seemed like a bizarre branding move to me.
If they need a mid-tier brand between entry-level and Pro, just call it Plus. The iPad Plus would make a lot more sense.
FFS I cannot believe this. I went and looked it up, and you’re 100% right. It’s slight, but it’s real.