They stand to benefit from every one of those effects and already do. They have a stake in the game bigger than any other parties' because they sell both the illness and a cure.

Amodei's noise is little more than half-hearted advertising even if it's not intended to have that reading (although who can even tell at this point). His newsroom publishes a report on a mass-scale data breach perpetrated using their model with conclusions delivered in a demonstrably detached, almost casual tone: yeah, the world is like this now but it's a good thing we have Claude to protect you from Claude, so you better start using Claude before Claude gets you. They released a new, more powerful Claude, immediately after that breach. No public discussion, nothing. This is not the behavior of people who are bothered by it.