> You know how they name everything terribly? that's trying to capitalize on existing branding.
It's funny because they are actively destroying existing branding these days. Like how they renamed Office after their failed AI assistant, rather than the other way around.
Everything is copilot, so much so that I don't even know what copilot is.
From the security side, everything is Microsoft Defender. When talking to people I have to say things like "defender but the AV thing that's on by default, not the paid cloud thingy, and by that I don't mean the cloud protection one but the thing that protects endpoints using cloud stuff". They can't come up with good names and they confuse the crap out of their users. I hate to say it's just MBAs, since I don't really know but that'd be my guess. Someone at an Ivy league school somewhere is perpetuating this perhaps?