If there is a VC-backed for-profit company, the core part is how much value something brings.

"Safety" here works for both PR and hiring (a lot of talented engineers and researchers might flock to it), and maybe soft power for legislation. Compare and contrast with "Don't be evil" by Google.

I do not say that individual employees do not care about safety - many do. And well, a lot don't, what is very visible during this OpenClaw mania.

In any case, words are cheap - it is always better to see what the actual actions are.