If you're targeting desktop, Steam will be your primary distribution channel by a huge margin. Steam is AI-hostile. Don't use it.
If you're targeting something like mobile or web, do whatever you like with AI. Some will avoid it, but they're a vocal minority.
I thought Steam just required you to disclose your A.I. use. Or are you referring to players on the platform being hostile to it?
Here's an article from January talking about their updates on gen-AI disclosure: https://www.kitguru.net/desktop-pc/mustafa-mahmoud/steam-upd...
Thanks for checking. It looks like the policy was updated.
2024: All Generative AI images were banned
2025: Disclosure of all use of AI, even little things like it being used for brainstorming titles
2026: Disclosure of all AI assets