>When the time to build collapses, all product/sales/design/marketing mistakes are forgiven
I must be living in topsy turvey land because this is literally the opposite of what is true. When the time to build collapses, those things become the criticality of the entire product. From a customer perspective, those were always the things that mattered, the customer story. No customer cares how a thing was coded, they’ve ALWAYS cared about all those other things.
nah youre missing it, if time to build takes 9 months, you better get the product right.
if time to build takes 2 months, just build it and iterate.
or just rebuild the product to the customers liking...
I’m not missing anything. Customers getting what they want earlier is a good thing. If the product is flawed, it will be outcompeted by a product that is better designed for customers. You’re sidestepping like crazy my dude