Yeah, I’m old enough to remember buying boxed software. It was a veritable product in every sense.
Your o365 example just shows that even with stodgy old office suite software, we pay rent to be the product. Copilot has to be added everywhere so a VP will get a promotion showing how many new users they have (for features nobody wants but are forced into paying for)
So… we should just pony up the monthly or yearly fee and let that VP get his promotion because he extorted hundreds of millions in exchange for something about we desirable we Clippy and with the mental capacity of Bob?