I'm a 15+ year user of 1password and have been telling myself to move off of it for like 5 years now. It ain't the price... $72 is really fine for good software that just works.
But as mentioned throughout the thread it's really just too much. My goodness they really could have a nice, profitable, business with simple software. I'd happily pay $10/month for the version of 1password from 15 years ago! It's just all too much.
The VC treadmill ruined what should be a simple, sustainable business. They’re not going to light the world on fire trying to pedal a password manager as the be all and end all IAM story for enterprises. It’s not the amount of the increase. It’s that they’re chasing enterprise for VC unicorn status and clearly intending to leave their original market behind. I don’t want my passwords in a product becoming more and more derelict since the org’s heart is in another place.