Well the theory is the market will offer alternatives that allow consumers to choose the best products.

But in reality capitalists get to choose the products and use advertising to brainwash us into wanting whatever shit they're shoveling.

Capitalism is supposed to optimise production for efficiency. In reality the people holding the principal capital use it to optimise for profit and we're largely impotent to do anything because they'll just lean more on the 'brainwash' aspect of profitability... Maybe go so far as to sway elections, to put in fascists so they can exercise larger handles of control... all to get a favorable tax regime when they've already got more money than they can spend.

Ho-hum.

I think there's a way out, through cooperatives, possibly, but it's a multi-generational path before you can really start to make change.