> It was always difficult to get normal people to understand why the tech billionaires are so bad

This is mostly because normal people are not THINKING usually. It requires some event or insight when they begin to question what they see.

There are many ways to go about it, but my own personal favourite one, even though cheesy, is to tell them to watch the old B movie "They Live". Now, the movie is not really grand, has many plot holes, but Roddy made it fun (the kick ass scene with regards to bubblegem); and using glasses to see the thruth is such a powerful meme. People can then begin to question who owns the mass media. Then perhaps they may watch other movies such as Manufacturing consent (is a bit old now and thus dated, and people may find it boring, but I loved Noam's analysis back when his health was in prime condition). It is mostly in the USA where people think the superrich are god-sent. In other parts of the world this worshipping is way less. Or often does not exist; you won't find much love for the average superrich in Denmark or Sweden for instance.