Bath salts. Ever seen an alpha-PVP user with eyes out of their orbits, sitting through the night in front of basically a random string generator, sending you snippets of its output and firehosing with monologues about how they're right at the verge of discovering an epically groundbreaking correlation in it?
That is what's happening to nerds right now. Some next-level mind-boggling psychosis-inducing shit has to do with it.
Either this or a completely different substance: AI propaganda.