I have no clue where I read it, that was back when meh.com launched eleven-ish years ago. I didn't find it in a hot minute of searching either. I did find these, some of which talk about the circumstances obliquely:

https://www.ecommercefuel.com/woot/

https://techcrunch.com/2014/06/27/woot-reborn-as-meh/

https://www.dmagazine.com/publications/d-magazine/2014/july/...

https://meh.com/forum/topics/year-one-meh-stats--mediocre-st...