It's not.

    echo >repo/models/README.md "this is the directory you place models in"
Is infinitely better.

It could be better sure. In fact I think they use a file called PUT_MODELS_HERE not gitkeep

https://github.com/Comfy-Org/ComfyUI/blob/master/models/diff...

But in any case, that instruction was already in the readme as well.