My Facebook is honestly nice, it’s the most relaxing social media for me.

The promoted posts are books and artists and occasional gym content. Ads are relevant or at least not annoying (SuitSupply seems to think I’m their ideal customer, and I don’t mind looking at their handsome models in this season’s knitwear). The people I know post mostly about meaningful or harmless stuff.

But it’s probably like this because I joined over ten years after everyone else did. I didn’t activate my Facebook account until 2018 when I got a job at FB and it was mandatory. Then I found out that it was actually a good way to curate a set of people from my youth that I genuinely wanted to reconnect with.

That’s probably what made the difference compared to many whose FB social graphs were built up early and never pruned.