Because taking high variance slightly negative EV shots is not a terrible strategy when you have a long time horizon.

this is the "lose money on every sale but make it up on scale" version for gamblers and I love that for you.

By “not terrible” you mean “bad but not very bad” and not “good” right?

"High variance, slightly-negative EV shots on a long time horizon" is a gambling addict's way of justifying the old adage, "sure, we're losing money on each sale, but we'll make up for it in volume!"