PagerDuty's pricing trajectory is following the exact same playbook as Datadog. Start cheap enough that teams adopt it without finance approval, then jack up per-seat pricing once it's embedded in every runbook and escalation policy.
The insidious part with on-call tooling specifically is that switching costs are higher than almost any other category. Your escalation chains, schedules, integrations with monitoring, incident templates, post-mortem workflows - it all becomes organizational muscle memory. Migrating monitoring backends is a weekend project compared to migrating on-call routing.
What I've seen work: teams that treat on-call routing as a thin layer rather than a platform. If your schedules live in something portable (even a YAML file synced to whatever tool) and your alert routing is OpenTelemetry-native, swapping the actual dispatch tool becomes manageable. The teams that get locked in are the ones who build their entire incident process inside PD's UI.
Very clever. Our team is small enough right now for this to not be an issue, but I've ran into this issue previously and this feels like a far more practical design to avoid lockin.