Sure, but what the post says is not that they will go for the easier path. It says that if they don't get to link their account go Google/Apple, they will completely give up (it is a "conversion killer").
Sure, but what the post says is not that they will go for the easier path. It says that if they don't get to link their account go Google/Apple, they will completely give up (it is a "conversion killer").
Well.. it's the flip side of those social logins being known and proven conversion boosters. If you actively decide against them, you are losing a low effort tool to boost your CR.