Kindly -- I think this is a symptom of the larger issue, right?
You shouldn't need a document to help persuade the consumer (or the more technically inclined ones anyway). That magic should just be self evident. We don't need a document to understand why the iPhone was a hit, right?
Doesn't matter if you have the greatest app in the world. If it overwhelms the user on first use, it's simply not going to be used.
I agree at first glance it is overwhelming unfortunately.
> You shouldn't need a document to help persuade the consumer
For the most part we don't. They get it, they have the frustration with duplication, and they see the value of our pricing being the same or cheaper than one or two of the apps their paying for.
The harder part as I said in the original comment is no one is searching for a household data solution. It's not a thing that exists to people, and we don't advertise (mostly) as "a budgeting app" or "a to-do app", so the persuading if you want to call it that comes from catching these buyers and showing them that yea, we do that, and so much more.