These companies all hired psychologists to help design systems that maximize dopamine release and introduce loops that drive compulsive behavior.
Besides, they aren’t making great products and haven’t for some time. Is anyone happy with Facebook as a product? Does anyone who used Instagram before it became the a shittier TikTok / ultimate ad medium think it’s a better product today?
>These companies all hired psychologists to help design systems that maximize dopamine release and introduce loops that drive compulsive behavior.
This seems like the important bit: these systems weren't designed just for enjoyment. They hired experts in habit formation.
I talked to a friend recently about this and she described it as feeling hollow. When she stayed up all night playing a game she really liked, she enjoyed herself and might have had regrets about giving up some sleep, but didn't necessarily regret the time spent. She found is nourishing in some way. Similarly to feeling compelled to keep reading a great book, or even eat an extra bit of something particularly great dessert.
But at the same time, she would describe staying up until 3-4am regularly scrolling TikTok and would just feel awful the next day. She didn't want to be up doing it, it wasn't actually really fun or enjoyable, but she just...did it anyway.
I'll also note that there are games that are designed for maximum addictiveness that probably also leave you feeling "hollow" in the way that TikTok does, too, so this isn't necessarily to say that games are universally different. But it's clear that there's a psychological mechanism that some companies use in their design that is intended to hijack, rather than just provide "fun" or entertainment.
I don't know what we do about that, or how/if it should be regulated in some way, but it's pretty clear that there is a real difference.