Even better, the payments can be used to gain even more crucial personal data.

Payments? it's one single payment to one winner

Also, how is it more data than when you buy a coffee? Unless you're cash-only.

I know everyone has their own unique risk profile (e.g. the PIN to open the door to the hangar where Elon Musk keeps his private jet is worth a lot more 'in the wrong hands' than the PIN to my front door is), but I think for most people the value of a single unit of "their data" is near $0.00.

You can have my venmo if you send me $100 lmao, fair trade