A good way to understand this is to think about Apple and how they refuse to run Black Friday or any other type of sales. They just don't. If they do, they're very modest.

This helps to maintain the value of the product and for consumers to not defer purchase until sale event.

Clothing companies are similar. The actual product is worth pennies, but they'll refuse to sell for 10% of RSP because who would be buying them at the full price? They'll do 50%, maybe 70 discount and that's it. They destroy whatever they don't sell. Rinse, repeat, four times a year in this crazy, fast fashion reality

It's a known practice and they've been going on like this for ages.

Fashion is vain by definition and this whole industry is very wasteful of our resources. This legislation is meant to help mitigate this.

What's gonna change long term is manufacturers will be keeping more items on sale for longer and the fast fashion cycles will slow down. Hopefully they'll start competing with quality and workmanship thus, in turn, giving EU textile industry a new chance to survive Asian competition.

THIS IS GOOD FOR EU ECONOMY!