Off-topic, but this ongoing trend of brands getting TLDs is really starting to infuriate me. It's not what TLDs are for! Sony is a Japanese company, so it should use sony.com or sony.jp.

There's no inherent reason to restrict the number of TLDs. The best way to combat rent seeking from registries is to allow any organization that has the technical capability to operate a registry.

Why do companies and organizations get special treatment over regular people? I think a simpler fix is just to ban any companies that register domains from squatting on them.

Were regular people prohibited from applying for TLDs when applications were open?

Not that I know many people who would have been interested in paying the fees.

That’s not what the ICANN thinks, and this started in 2012:

https://newgtlds.icann.org/en/about/program

Any idea why Google and Microsoft and Apple don’t yet have TLDs then?