> It would not be a good idea because the goal of companies are not to get you to consume only what you need, they want you to consume more.
It's good exactly because of this. Every company is pushing us to consume more, and Wall Street is at the top of this, growth at all costs (including human lives, mental health, just anything)
Only way to save Earth is to stop the Wall Street greed machine.
We should be making shoes which lasts 4 years, clothes which last at least 2 years with no "fashion" industry pushing us to change it every 2 days.
> Only way to save Earth is to stop the Wall Street greed machine.
Wall Street here is a boogie man.
Using resources to make life better is actually good. And we keep getting better at it, and doing so in more sustainable and efficient ways.
And if it’s not - you fundamentally believe technology is not beneficial. Then all of industrial society needs to be reversed.
Not trying to pick apart your point but I rotate a small set of staple clothes and they’re in fine condition after two years (haven’t had much time for clothes shopping since toddler arrived), despite me abusing “quick wash” and “drycare 40c” constantly on Miele W1/T1 stack for “90 minute, good to fold” laundry.
I don’t buy the cheapest brands, but also don’t buy anything marketed as premium/luxe.
Mostly I gravitate towards stuff with a fairtrade cotton (and good thread count, but that’s from preference of how it feels to wear)
Plus, I may be deluded but I’m of the opinion that polo shirts and jeans/neutral trousers are a multi-decade winning combination.
I might add, I've had some pretty long lasting clothes with Gildan heavy weight 100% cotton, and a few wool shirts I rotate. I think there are a few tricks that I accidently stumbled on to making my clothes last a long time: Firstly, I use mild detergents, and usually set the machine to "tap cold". I haven't noticed that my clothes are less clean. Secondly, I usually air dry on a rack instead of a dryer. I was forced to do this when I lived in an apartment, and suspect that this is a big factor. Thirdly, and maybe the most important, I spent some time learning what colors I look best in. Turns out there is quite a rabbit hole you can go down in terms of styling your clothes to match not what you "like" but what compliments your skin tone, body shape, and so on.
I actually think the last point has been profound, because I rarely _feel_ like buying clothes, because I look good in whatever Is in my closet.
For reference, I cycle through about 7 t-shirts. I wear the same one in the gym. I have a pair of rotten clothes for when I'm farming or hunting, but my daily clothes endure more daily wear and tear than urban living for sure.
Where are the 8% annual returns going to come from to pay for all the defined benefit pensions and retiree healthcare plans?
Shoes which last 4 years and clothes which last 2 years are widely available, if you want them. They're not particularly expensive. But many consumers prefer to buy less robust items that won't hold up to daily wear and then complain about longevity.