I get he economics, but I don’t think it follows that it’s a problem governments need to involve themselves in.

What’s your big idea

Do nothing here, because it’s probably not a real problem. There’s opportunity cost in spending time on nonsense.

You might not think that, but EU citizens think otherwise.

Did they vote for the bureaucrats in Brussels that wrote the regulation?

Irrelevant. If you want to put it that way, USians don't vote for their president either.