Some perspectives would say that they serve no real purpose other than performative wealth display and distribution. They appeal to everyone at fundamental psychological levels to "fit in" with a popular trend or "in group".
Their actual quality is often no better than other manufactured goods. It is their perceived quality and style that are the entire reason their brands exist.
(and... I can admit that certain "luxury brands" are definitely appealing to me personally, even if they make little "logical sense" to own - maybe not clothing so much, but... watches...)
Perhaps not but in the context of this discussion and legislation it is pertinent question to ask, perhaps not of you specifically but of the wider audience.
Brand value particularly for commodity products is usually just a form of information asymmetry between consumers and suppliers, and creates economic inefficiency since it diverts expenditure from other products that can materially improve lives. It also allows enshittification to happen since it creates inertia (brand loyalty) to switching, and the positive brand image sticks around for longer than the actual good quality products.
Why do you want those brands to exist?
Some perspectives would say that they serve no real purpose other than performative wealth display and distribution. They appeal to everyone at fundamental psychological levels to "fit in" with a popular trend or "in group".
Their actual quality is often no better than other manufactured goods. It is their perceived quality and style that are the entire reason their brands exist.
(and... I can admit that certain "luxury brands" are definitely appealing to me personally, even if they make little "logical sense" to own - maybe not clothing so much, but... watches...)
The opposite of “Why do you want those brands to die?” is not “Why do you want those brands to exist?”.
Perhaps not but in the context of this discussion and legislation it is pertinent question to ask, perhaps not of you specifically but of the wider audience.
Brand value particularly for commodity products is usually just a form of information asymmetry between consumers and suppliers, and creates economic inefficiency since it diverts expenditure from other products that can materially improve lives. It also allows enshittification to happen since it creates inertia (brand loyalty) to switching, and the positive brand image sticks around for longer than the actual good quality products.