Competed away or bought and hamstrung...?
And human behavior is absolutely shaped by our environments and systems. We're quite easily manipulatable - whether we want to admit/realize it or not.
Social media literally hired human behaviorists to design their apps to make them more addicting. You're quite mistaken if you dont think apps arent engineered to drive human behavior.
Dark Patterns are very prominent and well known thing in tech UI.
I mean competed away. There are a lot of dating apps out, probably a lot more than you think. Zero of them were bought out by Match before the market made them huge.